According to Riley
(2009) globalization is a process where an increased proportion of economic,
social and cultural activity is carried out across national borders.
In the 21st
century, with the growing levels of globalization in hospitality industry,
hotel companies will need to learn diverse management styles to survive and
develop in environmental circumstances with high levels of uncertainty as well
as understand the implication of future effects, both positive and negative of
the changing environment in which they operate (Shrivastava, 2012).
Globalization has both
positive and negative impacts on hospitality industry which are as follows;
Multilingual
services-Due to globalization more and more people from
different parts of the world are touring around the world. Hotels got benefit
by this modernization but to maintain this travelling many hotels hire people
who know different languages so that their customers feel comfortable and safe,
for example a tour operations company based on French market will have to
employ French translators if they operate out of a non-French speaking country
(Puri,2012).
Increasing
knowledge about different variety of foods-Because of this
vast trend of globalization, more and more restaurants and hotels have
different variety of food because you never know which people are coming from
which part of the world. Everybody love food and when they see their own
food somewhere they feel so relaxed, for example Chinese
tourists travel all around the world and so big cities have “China Town”. These
things attract Chinese people to go and visit these places which are far from
china but yet very similar Chinese tradition (Puri, 2012).
Exposure to different cultures-According
to Stream (2011) due to
globalization the managers of the hospitality industry are able to learn about
different cultures-as they get to mingle with people from various walks of
life-and thus, increase their knowledge.
Larger
Market-Because of globalization the customer base has
increased greatly. People travel not only for holidays, but business, health
and various other purposes too. This has increased the market for the hospitality
industry, which gets its major income is from international visitors
(Stream,2011).
In conclusion the world
is moving more and more towards globalization,
the hospitality industry needs to
communicate more quickly, operate more productively, offer their employees greater opportunity and deliver their
customers enhanced benefits.
REFERNCE
LIST
Riley J, (2009) What is
globalization?-Tutor2u,www.tutor2u.net/blog/index.php/business [accessed 02
April 2014]
Shrivastava S,(2012)
How globalization influence the hospitality industry,www.theinternationaljournal.org/ojs
[accessed 01 April 2014]
Puri P,(2012) The
impact of Globalization in the
hospitality industry,paraspuri.wordpress.com/2012/03/24/ [accessed 02 April
2014]
Stream, (2011)
Globalization Ppt Presentation,www.authorstream.com/Presentation/
